Pink Velvet Cake

5.0
(2)
1 Review
1 Photo

It’s a new spin on the Southern favorite.

By
Amanda Holstein
Amanda Holstein
Amanda Holstein
Amanda Holstein has loved baking since the age of 6 and now works for the Dotdash Meredith team as a Test Kitchen Assistant. The one tool Amanda cannot live without would have to be a rubber spatula. She calls it "an absolute essential and such a versatile tool".
Allrecipes' editorial guidelines
Published on May 9, 2024
Tested by
Melissa Gray
Melissa Gray
Tested by Melissa Gray
Melissa Gray is a recipe developer and food stylist for Dotdash Meredith. She began working in food publishing in 2015 and joined the Dotdash Meredith test kitchens in 2019. She has developed over 1,500 original recipes and styled in over 300 photoshoots during that time.
Meet the Allrecipes Test Kitchen
1
looking at pink velvet cake with a few servings on plates
Prep Time:
20 mins
Cook Time:
20 mins
Cool Time:
1 hr
Total Time:
1 hr 40 mins
Servings:
12

You’ve heard of red velvet, but have you ever tried pink velvet?

This Pink Velvet Cake recipe is here to give a standard boxed cake mix a fun and vibrant spin. It’s just as tangy, moist, and flavorful as a classic Red Velvet cake, but without the addition of cocoa powder, making it the perfect light and not-too-sweet finish to a meal. 

“Such a fun color!” said recipe tester Melissa Gray. “Love the sprinkles and cream cheese frosting. Very easy to make!” 

Ingredients

  • baking spray with flour

  • 1 (15.25-ounce) package classic white cake mix (such as Pillsbury)

  • 1 cup whole buttermilk

  • 1/2 cup vegetable oil

  • 3 large eggs

  • 6 drops soft pink food coloring gel (such as Americolor)

  • 1 (8-ounce) package cream cheese, softened

  • 1/4 cup unsalted butter, at room temperature

  • 4 cups unsifted powdered sugar

  • 2 teaspoons vanilla extract

  • 1/4 teaspoon kosher salt

  • pink sprinkles

Directions

  1. Gather all ingredients. Preheat the oven to 350 degrees F (175 degrees C). Lightly coat a 9x13-inch baking pan with baking spray; set aside.

    ingredients gathered to make pink velvet cake

    Dotdash Meredith Food Studios

  2. Whisk together cake mix, buttermilk, oil, eggs, and food coloring in a medium bowl until fully combined and no dry streaks remain. Transfer to the prepared baking pan and spread in an even layer.

    ingredients whisked together until fully combined

    Dotdash Meredith Food Studios

  3. Bake in the preheated oven until a wooden pick inserted in center comes out clean, 20 to 25 minutes. Let cool completely in pan on a wire rack, about 1 hour.

    Pink velvet cake in a baking pan on a wire cooling rack

    Dotdash Meredith Food Studios

  4. Beat cream cheese and butter with an electric mixer on medium speed until light and fluffy, 1 to 2 minutes.

    cream cheese and butter beat together

    Dotdash Meredith Food Studios

  5. Gradually beat in powdered sugar with mixer on low speed, until smooth and fully combined, stopping to scrape down sides of bowl as needed, about 3 minutes. Add vanilla and salt and beat until just combined.

    powdered sugar, vanilla and salt added until combined

    Dotdash Meredith Food Studios

  6. Using an offset spatula, spread cream cheese frosting evenly over the top of the cooled cake. Garnish with sprinkles, if desired.

    cake frosted and sprinkled with sprinkles

    Dotdash Meredith Food Studios

  7. Cut into squares and serve.

    pink velvet sheet cake with cream cheese frosting and sprinkles and 2 pieces on plates

    Dotdash Meredith Food Studios

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