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If you find yourself saying, "Extra mayo, please," this one's for you.
Slathered on sandwiches everywhere, mayonnaise is one of the most popular and versatile condiments. Although the spread is cherished worldwide, it's possible that no region loves mayo quite like the South. Perhaps it's because the city of Greenville, South Carolina, is the birthplace of Duke's Mayo, the brand that Southerners are so immensely loyal to. For over 100 years, Duke's has become a staple item in chef kitchens and household pantries, so why not celebrate it in a big way? Move over brewery and winery trails … enter the Mayo Trail.
In November, Greenville, South Carolina's Eugenia Duke's Unofficial Mayo Guide to Greenville launched in partnership with 20 local restaurants to feature the condiment in one of their menu's signature dishes. The self-guided trail was created to honor the Queen of Mayo herself, Eugenia Duke, whose original recipe was crafted in Greenville in 1917.
"With food tourism on the rise, travelers crave authentic, unique foodie adventures when visiting new cities. As the birthplace of Duke's Mayo, Greenville is the ultimate spot to rock the Mayo Trail. It's a fun way to showcase the legendary Greenville ingredient and the amazing restaurants that proudly serve it," Rebecca Lupesco, Duke's brand manager of "Mayohem," an unbelievably cool job title, shared in a statement provided to Food & Wine.
Greenville's Mayo Trail has 20 stops along the route for everything from snacks like the Jones Oyster Company's Smoked Carolina Fish Dip and Bobby's BQQ's Tangy Coleslaw to full entrées featuring dishes like The Nose Dive's Crispy Chicken Sandwich and The Scoundrel's Dirty Rotten Scoundrel Burger to The Bohemian Cafe's Jalapeño Pimento Cheese Sandwich (because, pimento cheese, obviously).
Mayo isn't the only thing at the heart of this trail, though – trail trekkers can also stop at the four historical points of interest tied to Eugenia Duke's Mayo stardom. Visit the Camp Sevier historical marker where it all began, the Wyche Pavillion, which was an old carriage factory and served as the mayo bottling plant, the Eugenia Duke Bridge, and the Ottaray Tea Room.
For the complete list and map of participating restaurants, check out the Visit Greenville South Carolina website.